Kev lag luam thoob ntiaj teb kev cai sab nraum zoov khaub ncaws yog tab tom ua kom ruaj khov thiab hloov pauv kev loj hlob hauv 2026, uas tau tsav los ntawm kev koom nrog sab nraum zoov, hloov kho qhov xav tau, thiab hloov kho kev tsim khoom hloov pauv thoob ntiaj teb. Cov ntaub ntawv kev lag luam qhia tau hais tias lub ntiaj teb no customized sportswear kev lag luam tuav ib qho kev loj hlob txhua xyoo ntawm 5.6%, thaum Suav cov khoom siv sab nraum zoov cov khaub ncaws ua lag luam xav tias yuav ncav cuag RMB 15.12 billion xyoo no, nrog rau ib xyoos - ntawm - xyoo kev loj hlob ntawm 18.3%. Tsis zoo li lub sijhawm nthuav dav dhau los, kev lag luam tau nkag mus rau theem siab - kev txhim kho zoo, tsom mus rau kev ua haujlwm, tus kheej thiab kev tsim khoom kom ruaj khov.
Ib qho tseem ceeb tshaj plaws nyob rau hauv 2026 yog qhov ntsug segmentation ntawm customized sab nraum zoov scenarios. Kev coj noj coj ua thoob ntiaj teb sab nraum zoov tsis tuaj yeem ua tau raws li cov neeg siv khoom xav tau ntxiv lawm, thiab qhov xwm txheej- raws li cov khoom lag luam customized tau dhau los ua lub hauv paus loj hlob. Kev cai nuv ntses khaub ncaws, caij ski suits, nroog commuting sab nraum zoov outfits thiab cov khaub ncaws tiv thaiv thaum muaj xwm ceev tau ua tiav kev loj hlob tawg. Ntawm lawv, cov khaub ncaws nuv ntses customized loj hlob ntawm tus nqi ib xyoos ib zaug ntawm 24.1%, tau txais txiaj ntsig los ntawm qhov muaj koob npe ntawm kev ua si sab nraum zoov nuv ntses, thaum caij ski hnav kev cai nce 19.8% uas tau tsav los ntawm kev lag luam txuas ntxiv ntawm dej khov thiab daus. Ntau tus neeg yuav khoom lag luam thiab cov neeg koom nrog pawg neeg nyiam yuav kho cov khaub ncaws tshwj xeeb raws li cov chaw sab nraum zoov tshwj xeeb, nrog rau kev hloov kho tshiab hauv kev tiv thaiv tshav ntuj, tiv thaiv dej, ua pa thiab txias.
Functional material iteration yog lwm qhov tseem ceeb ntawm kev txhawb nqa kev lag luam. Original yarn functional fabrics tau maj mam hloov cov tsoos tshuaj tiav cov ntaub ntawv thiab ua lub ntsiab ntawm siab -kawg customization. Cov ntaub npog nrog titanium dioxide lub hnub tiv thaiv yam tseem ceeb ua tiav UPF ruaj khov 50+ hnub tiv thaiv yam tsis muaj tshuaj pleev xim dua, daws qhov mob ntawm qhov ua haujlwm attenuation tom qab ntxuav. Lub caij no, rov siv dua rPET ntaub thiab eco- cov txheej txheem dyeing tus phooj ywg tau siv dav hauv kev txiav txim siab. Muaj kev cuam tshuam los ntawm EU EPR cov cai thiab thoob ntiaj teb dual- cov hom phiaj carbon, kev hloov kho kom ruaj khov tau hloov pauv los ntawm kev lag luam tseem ceeb rau cov qauv kev lag luam nruj, thiab cov neeg siv khoom lag luam feem ntau xav kom cov neeg xa khoom muab GRS ntawv pov thawj cov ntaub ntawv rov ua dua tshiab.
Hais txog hom kev tsim khoom, me me -batch, ceev- hloov pauv cov kev pabcuam customized tau dhau los ua qhov tseem ceeb. Cov qauv loj loj - xaj ntau cov qauv yog maj mam hloov los ntawm kev tsim khoom yooj yim. Cov tuam txhab lag luam txhawb nqa kev txiav txim siab nrog yam tsawg kawg ntawm 200 daim thiab lub voj voog xa khoom ntawm 15 hnub ua haujlwm, suav nrog tus kheej LOGO luam ntawv, xim sib xws, tailoring hloov thiab kev teeb tsa. Tsis tas li ntawd, kev lag luam concentration txuas ntxiv txhim kho, nrog rau cov hom lag luam thiab qib siab -cov khoom lag luam zoo tau tuav ntau qhov kev lag luam sib koom, thiab cov khoom lag luam customized thiab cov qauv kev pabcuam tau tsim dua tshiab.
Kev lag luam sab hauv kwv yees tias kev lag luam sab nraum zoov cov khaub ncaws ua lag luam yuav loj hlob tsis tu ncua nyob rau hauv peb lub xyoos tom ntej. Scenario refinement, ntsuab ib puag ncig tiv thaiv thiab ntse tus kheej customization yuav dhau los ua peb qhov tseem ceeb sib tw qhov ntev ntawm kev lag luam. Cov neeg tsim khoom uas muaj peev xwm ua tau raws li qhov kev ua tau zoo thiab cov txheej txheem hloov pauv hloov pauv yuav tau txais txiaj ntsig ntev - lub sijhawm sib tw zoo hauv kev lag luam thoob ntiaj teb.